Kampani ya Sensient Food Colors yayamba kukulitsa kwambiri malo ake odziwika bwino opaka utoto wachilengedwe ku St Louis, Missouri, ngati gawo la ndalama zokwana $250 miliyoni.
Pulojekitiyi, yotchedwa Project Prism, idzawonjezera malo okwana masikweya mita 28,800 a malo apadera opangira zinthu ndi kupanga zinthu ku malo omwe kampaniyo ilipo kale okwana masikweya mita 500,000, omwe ndi fakitale yake yayikulu kwambiri yamitundu yachilengedwe padziko lonse lapansi.
Kampani ya makolo ya Sensient Technologies yati ndalama zomwe zagwiritsidwa ntchito kwa zaka zambiri zidzapitirira kupitirira zomangamanga kuphatikizapo kuwonjezera unyolo wogulira ndi kukulitsa antchito, zomwe zikusonyeza kufunikira kwa njira zina zachilengedwe pamsika wonse wa ku US.
Kusinthaku kukuchitika pakati pa kukakamizidwa kwakukulu kwa malamulo, ogula, komanso mtundu wa kampani kuti achotse zowonjezera zopangidwa kuchokera ku zakudya ndi zakumwa, makamaka ku North America, komwe ntchito yokonzanso zinthu yakula.
Steve Morris, purezidenti wa Sensient Colors, anati: “Sensient yatenga gawo lofunika kwambiri pakufulumizitsa kusintha kwa makampaniwa kupita ku mayankho amitundu yachilengedwe. Tikulimbitsa udindo wathu wa utsogoleri mwa kuyika ndalama zambiri pa luso ndi zomangamanga kuti tithandize kusintha mitundu yachilengedwe ku United States.”
Kukulitsa kwa St Louis kukuchitidwa mogwirizana ndi Burns & McDonnell ndipo ndi gawo lofunika kwambiri pakukonzekera kwa Sensient kwa nthawi yayitali.
Ndalama zomwe Sensient yaika zikuwonetsanso kusinthasintha kwa kukula kwa utoto wachilengedwe, komwe nthawi zambiri kumafuna luso lapamwamba lokonza ndi kupanga zinthu zomwe zimagwirizana ndi kukhazikika ndi kusinthasintha kwa njira zina zopangira.
Mwa kukulitsa mphamvu zopangira ndi kuyika ndalama mu ukadaulo wa eni ake, kampaniyo ikufuna kuthandiza opanga kuthana ndi mavuto okonzanso zinthu pamene akusungabe kusinthasintha kwa zinthu komanso kukongola kwa zinthuzo.
Nthawi yotumizira: Epulo-03-2026