Popeza nkhani zotsatsa malonda sizikutuluka bwino komanso phokoso lochepa, Veganuary 2026 yakhala chete kwa ena. Pamene zokonda za ogula zikusintha komanso momwe zakudya zimayendera, kodi makampani angapange bwanji zinthu zosangalatsa zochokera ku zomera zomwe zimatha kusungidwa nthawi yayitali - panthawi ya Veganuary ndi kupitirira apo? Melissa Bradshaw wa The Plant Base akuti.
Pamene chakudya ndi zakumwa zochokera ku zomera zinkakula kwambiri kumayambiriro kwa chaka cha 2020, Veganuary - kampeni ya pachaka yolimbikitsa ogula kusiya zinthu za nyama mu Januwale ndi kupitirira apo - idayambitsa zatsopano. Zogulitsa zatsopano zidadzaza mashelufu, mawu oti 'vegan' anali paliponse ndipo ogulitsa adalimbikitsa malo okulirapo ndi mawu okweza komanso odzidalira.
Msika wa chakudya chofulumira ku UK unali patsogolo poyambitsa kutulutsidwa kwakukulu monga Greggs' Vegan Steak Bake (pambuyo pa kutulutsidwa koyamba kwa Vegan Sausage Roll yake yotchuka ya Veganuary 2019), Subway's Meatless Meatball Marinara ndi Papa Johns' Jackfruit Pepperoni pizza.
Pofuna kusangalatsa anthu onse odzipereka kudya nyama ndi nyama komanso oyamba kudya nyama, izi zinapereka zakudya zatsopano kwa iwo omwe amapewa nyama ndi mkaka - zomwe zinali zoyenera kwa iwo omwe sadya nyama ndipo sizinalinso ngati mgwirizano m'gulu lomwe nthawi zambiri linkadya nyama.
Patatha zaka zisanu ndi chimodzi, mphekesera yokhudza kutulutsidwa kwatsopano ikuoneka kuti yachepa pang'ono - ndipo ogula akuzindikira. Ngakhale kuti kutenga nawo mbali kwa anthu a ku Veganuary kukukwera pang'onopang'ono kuyambira pomwe idatulutsidwa mu 2014, ndipo anthu pafupifupi 25.8 miliyoni adatenga nawo gawo padziko lonse lapansi chaka chatha, ambiri akukhulupirira kuti mphekeserayo yayamba kuzimiririka.
Millie Wallage, mkulu wa chitukuko cha bizinesi ku bungwe la zamalonda komanso kampani yogulitsa zinthu zogulitsa zomera yotchedwa The Vegetarian Society, adauza bungweli kutiMalo Omera"M'zaka zapitazo, Veganuary inali nthawi yayikulu yogulitsira zinthu m'masitolo akuluakulu, kutulutsidwa kwatsopano, kugula zinthu zapadera komanso chisangalalo chenicheni. Chaka chino, chakhala chikuyendetsedwa kwambiri ndi kukwezedwa kwa malonda, ndipo zinthu zatsopano sizikutulutsidwa kwenikweni komanso phokoso lochepa."
Inde, kusowa kwa phokoso kumeneku sikutanthauza kuti palibe chomwe chikuchitika m'gululi. Wallage adavomereza kuti kusintha kwa mawu kungakhale ndi gawo, ponena kuti pafupifupi 55% ya makampani tsopano akusankha malonda 'ochokera ku zomera' m'malo mwa 'vegan' pofuna kukopa omvera ambiri ndikuoneka ngati osaletsa.
"Kusintha kumeneko, pamodzi ndi anthu ambiri omwe amadya zomera nthawi zonse, kungatanthauze kuti Veganuary sakuoneka ngati nthawi yodziwika bwino kuposa kale," adaganiza choncho.
Kubwerera kwa falafel
Chotsutsa chomwe chimachitika chaka chino, makamaka pankhani yokhudza zakudya, ndi kusowa kwa luso pakupanga zakudya zatsopano za vegan - zomwe zikufanana ndi nthawi yomwe falafel ndi hummus wraps zinali zodziwika kwambiri pazakudya zochokera ku zomera. Mitundu yochepayi ikusiyana kwambiri ndi zaka zapitazo, pomwe njira zina za nyama zinali zapamwamba kwambiri ndipo zakudya zapadera za Veganuary zinabweretsa zatsopano m'gululi.
“Makampani ayenera kumvetsera zomwe ogula akupempha,” anatero Wallage wa The Vegetarian Society. “Pali nthabwala yaitali yakuti palibe amene akufuna china chopangidwa ndi falafel, osati chifukwa chakuti falafel ndi yoipa, koma chifukwa chakuti malingaliro omwewo akubwerezedwanso.”
Chaka chino, njira ya Subway ya 2026 Veganuary ili ndi falafel patty yophwanyika, yopangidwa kuchokera ku nkhono, zitsamba ndi zonunkhira, pomwe zopereka zakale za sandwich zomwe zinali zochepa zinali ndi njira zina zochokera ku zomera m'malo mwa ma meatball, nkhuku ndi steak. Pakadali pano, Starbucks UK posachedwapa yatsutsidwa ndi anthu osadya nyama chifukwa chochotsa Beyond Meat Breakfast Sandwich yake ndikuyamba, m'malo mwake, ndi sipinachi ndi nandolo falafel wrap.
Nicole Whittle, wopanga zinthu za vegan yemwe amadziwika kuti 'Vegan Beauty Girl,' analemba pa Instagram yake kuti: "Musandilakwitse, ndimakonda falafel koma ngati mukuganiza kuti mundipeza ku Subway kapena Starbucks chifukwa cha zakudya za vegan, mwalakwitsa kwambiri. Ndidzakhala ku Middle East komwe ndimakhala ndi chakudya chabwino kwambiri."
Pakadali pano, njira zatsopano zodyera chakudya chamasana cha Costa Coffee cha Veganuary 2026 - chophikira cha onion bhaji ndi supu ya phwetekere - zatsutsidwa kwambiri ndi ogwiritsa ntchito malo ochezera a pa Intaneti.
Kutulutsa kosavuta kumeneku, komwe kumayang'ana kwambiri zamasamba, kukuwonetsa kusintha kwa zinthu zonse zochokera ku chakudya m'makampani opanga zakudya ndi zakumwa zochokera ku zomera. M'zaka zaposachedwa, nkhawa zomwe zikuchulukirachulukira zokhudzana ndi zakudya zopangidwa kwambiri - zakudya zopangidwa ndi anthu ambiri zomwe zakonzedwa kwambiri m'mafakitale ndipo zimapangidwa ndi mndandanda wautali wa zosakaniza kuphatikizapo zowonjezera zopangidwa, nthawi zambiri ndi cholinga chochepetsa ndalama - zapangitsa kuti mbiri ya nyama zochokera ku zomera ikhudzidwe kwambiri, zomwe zambiri mwa izo zimakhala ndi zosakaniza monga zosungira ndi zokhuthala kuti zikhale ndi mawonekedwe enieni ofanana ndi nyama.
Kusintha kumeneku kungafotokoze chifukwa chake maunyolo ogulitsa zakudya akuoneka kuti ndi otetezeka ndi zosankha zodziwika bwino (kapena m'maso mwa ambiri, zomwe zagwiritsidwa ntchito mopitirira muyeso) monga falafel wodzichepetsa. Komabe, mitundu ina ya nyama monga Planted yapanga njira 'zotsukira chizindikiro' m'zaka zaposachedwa, zopangidwa ndi mndandanda wosavuta, waufupi komanso wosavuta kugwiritsa ntchito.
Kuphatikiza apo, zakudya zomwe sizimakonzedwa bwino komanso zosavulaza thupi monga tofu, tempeh ndi nyemba zawona malonda akukwera m'masitolo, ndipo njirazi zitha kupereka ma canvas abwino kwambiri opangira maphikidwe osiyanasiyana komanso atsopano kudzera muzokometsera zambiri komanso mwayi wotumikira (ganizirani: tofu yophikidwa mu quesadilla ya kadzutsa, tempeh yokhala ndi kukoma kwa bacon mu sub youziridwa ndi 'BLT', kapena chickpea 'tuna mayo'-style wrap).
Kupanga zinthu zopambana
Kuti apange zinthu zosiyanasiyana zomwe zimakopa ogula chaka chonse, osati za anthu osadya nyama okha, makampani ayenera kukopa anthu ambiri - osati okhawo omwe akuyesera kugula zinthu zopangidwa ndi zomera nthawi imodzi mu Januwale.
Izi zikutanthauza kusunga malingaliro a 'flexitarians', omwe tsopano akupereka mwayi waukulu wokulira m'gululi chifukwa njira iyi yodyera (kuchepetsa dala zinthu zomwe zimadyedwa ndi nyama, popanda kuzichotsa kwathunthu) ikupitilira kukwera.
Kuonjezera pa kuyang'ana kwambiri pa kulemba zilembo zochepa zomwe zimakopa aliyense, ndikuwonetsetsa kuti zinthu zili pamtengo wopikisana, kupanga mitundu yatsopano yomwe imakomadi bwino kuyenera kukhala patsogolo.
Pali malingaliro olakwika pakati pa ogula (makamaka omwe amadya nyama yambiri ndipo nthawi zambiri sakonda zakudya zochokera ku zomera) kuti anthu osadya nyama kapena osadya nyama okha ndi omwe amafanana ndi anthu osadya nyama. Ndikofunikira kuthana ndi maganizo amenewa poyambitsa njira zomwe kukoma ndi kukhutitsidwa kwaganiziridwa mosamala - kuyambitsa chinthu chopanda pake chomwe sichikugwirizana ndi kukoma kapena kapangidwe kake kudzapangitsa kuti ogula akhumudwe, zomwe zingalepheretse kugula mobwerezabwereza osati kokha kwa chinthu cha mtunduwo, komanso zinthu zina zofanana m'gululi.
Daria Pashkova, manejala wa malonda ku kampani ya yisiti ingredients Ohly, adagogomezera momwe kuyika patsogolo kukoma kwa umami kungakhale chinsinsi cha kupambana mu Januwale ndi mtsogolo.
"Zosankha zochokera ku zomera ndi zomwe zimapangitsa kuti zakudya zabwino ziyambe kuyenda bwino mu Januwale; komabe, zinthu zambiri sizimakhala ndi kukoma kokoma kapena kukoma kosiyanasiyana," adatero. "Zosakaniza zokhala ndi Umami zingathandize kupereka kukoma kokoma komwe kumafunikira kuti pakhale chakudya chokhutiritsa kwambiri chochokera ku zomera."
Kupanga zinthu zatsopano zokhala ndi kukoma kokoma kwa Umami kungathandizenso kuti zinthu zomwe zapangidwa ndi ziyeneretso 'zabwino kwa inu' zipitirire patsogolo - ngakhale kuti ma Veganuary ambiri adzafuna kuti agwirizane ndi izi ndikukwaniritsa kufunikira kwa mitundu yambiri yotsatsa masamba komanso yoyera, ayenera kugwira ntchito molimbika kuti atsimikizire kuti kuchepetsa sodium, mafuta okhuta, shuga kapena zowonjezera zopangira sikubweretsa kukhutitsidwa. Ogula amakono sakufuna kukhutitsidwa.
Helen Zhang, katswiri wotsatsa malonda ku kampani yogulitsa zosakaniza ku Green Spring Technology, adauza The Plant Base kuti: "Kugula koyamba kungakhale koyenera, koma kugula mobwerezabwereza ndi kwanzeru chabe. Kapangidwe kake kayenera kuthetsa mavuto akale a zinthu zosayenera komanso zokondweretsa pakamwa poyamba. Kenako, kayenera kuwonjezera 'zabwino' - kaya ndi kukoma kwapadera, mtundu wachilengedwe wowala kapena phindu lochokera ku zomera."
Iye anawonjezera kuti kupanga mbiri yaikulu kumafuna zosakaniza zomwe zingathe kukulitsidwa, zapamwamba nthawi zonse komanso zothandizidwa ndi chithandizo chodalirika chaukadaulo.
"Izi zikutsimikizira kuti malonda omwe ali pashelefu mu Januwale ndi ofanana ndi omwe ali mu Julayi, zomwe zimapangitsa kuti ogula azidalirana kwambiri," Zhang adamaliza.
Nthawi yotumizira: Meyi-06-2026
