Kampani ya Tofoo, yomwe idakhazikitsidwa ndi banja la ku Britain David Knibbs ndi Lydia Smith, yasintha tofu ku UK, ndikusintha chosakaniza chachikhalidwe cha ku Asia ichi kukhala chinthu chodziwika bwino komanso chodziwika bwino chomwe chili ndi gawo la msika la 62% mu 2024. Chodabwitsa kwambiri ndi luso lawo lolimba mtima—kuyambitsa tofu ya kukula kwa XXL (750g) yofanana ndi zovala, zomwe zakopa chidwi cha ogula.
Mu 2016, awiriwa adapeza malo ochitira tofu ang'onoang'ono omwe amapeza ndalama zokwana £600,000 pachaka. Pofika mu 2025, adakulitsa bizinesi yawo kufika pa £32 miliyoni, zomwe zidapangitsa kuti 7% ya gulu lopanda nyama ku UK ikhale yokwera ndi 19%. Kupambana kwawo kumachokera pakuthetsa mavuto akuluakulu omwe ogula aku Britain amakumana nawo: "kuopa tofu" - komwe kumachitika chifukwa cha tofu yodzaza ndi madzi ambiri yomwe imafuna mphindi 30 zokanikiza musanaphike, komanso chithunzi chosasangalatsa komanso chosafikirika cha mtundu wawo. 8% yokha ya mabanja aku UK adadya tofu mu 2023, komabe David adawona kuthekera kwakukulu poyiyerekeza ndi msika wa tofu waku US wa £175 miliyoni, akuyerekeza kuti mtengo womwe UK sinagwiritse ntchito unali £40 miliyoni (motsutsana ndi £7 miliyoni panthawiyo).
Pogwiritsa ntchito zaka zambiri zomwe adakumana nazo mu FMCG—David mu malonda ku Mars ndi Lydia mu malonda ku Arla—adasintha kaye malondawo. Pogwiritsa ntchito nigari coagulant yachikhalidwe yaku Japan m'malo mwa calcium sulfate, adapanga tofu yolimba kwambiri yokhala ndi chinyezi chomwe chimayikidwa kale, zomwe zimapangitsa kuti "ikhale yotseguka ndikugwiritsidwa ntchito". Ma phukusi ndi tsamba lovomerezeka lawebusayiti limapereka malangizo osavuta, pang'onopang'ono: kukhetsa madzi, kudula, kuphika, kusangalala, ndi njira zisanu ndi chimodzi zokonzekera (cube, crumble, learn, etc.) ndi maphikidwe akumadzulo monga tofu pizza ndi curry, kuphatikiza tofu mu zakudya zaku Britain.
Njira yawo yogulitsira inali yolondola kwambiri. Kulumikizana kwa Lydia ndi ogulitsa kunawafikitsa m'masitolo 2,000 a Tesco mu 2016. Anakopa ogula ndi deta ya Kantar komanso masomphenya okulitsa gululo, osati kungopikisana. Pamtengo wa £2.30 pa paketi ya 280g—yapakatikati pa gulu lopanda nyama—Naked Tofoo yawo inakhala SKU yogulitsidwa kwambiri pamsika wa tofu pofika chaka cha 2023, ikufalikira ku masitolo akuluakulu onse aku UK ndipo ikuwona kukula kwa 100% mu njira yoperekera zakudya pofika chaka cha 2025.
Kutsatsa kunayang'ana kwambiri pa kulawa zakudya m'sitolo, ndi kuwonjezeka kwa 89% mu ndalama zomwe zimagwiritsidwa ntchito mu 2024—ankakhulupirira kuti “kuluma kumaposa malonda chikwi”. Mosiyana ndi mitundu ina ya zomera yomwe imatsanzira nyama, The Tofoo Co inaika tofu ngati chosakaniza chokha chokhala ndi mawu osangalatsa, omveka bwino: palibe uthenga wolalikira wachilengedwe, koma choseketsa, chofanana ndi “Kalembedwe aka ndi kolakwika. Chiganizo ichinso. Koma Tofoo sichoncho.”
Kupanga zinthu zatsopano ndiye chizindikiro chawo. Amapereka tofu mu kukula kofanana ndi zovala (280g, 450g, 750g XXL) ndipo adayambitsa tofu yoyamba yozizira ku UK, kuphatikiza mitundu ya "lazy tofu" yokazinga kale, yodulidwa kale - yosuta, sriracha, komanso tofu yophwanyidwa yomwe imakoma ngati mazira. Mapaketi olimba mtima, okhala ndi mitundu yowala komanso chizindikiro chachikulu amaonekera bwino m'mashelefu, okhala ndi malangizo omveka bwino ogwiritsira ntchito olembedwa mwachindunji.
Ndi ndalama zomwe zaperekedwa kuchokera ku thumba la ndalama la ku Germany Comitis Capital mu 2024, The Tofoo Co idakula mpaka ku masitolo akuluakulu aku France mu 2025 ndipo idagula Topas yochokera ku zomera ku Germany mu 2026, ndikupeza mwayi wopeza netiweki yake yogawa ku Europe kuti iyambe kugulitsa ku Germany. Izi zikuyambitsa nkhondo ya tofu ku Europe, pomwe kampani yaku Korea ya Pulmuone ikuyang'ananso msika - komabe China, komwe tofu idabadwira, sikunalipobe.
Ulendo wa Tofoo Co umapereka maphunziro ofunikira kwa mitundu ya zakudya zachikhalidwe zaku China: kudalirana kwa mayiko padziko lonse lapansi kuli pakupangitsa kuti zinthu zizigwiritsidwa ntchito mosavuta, kusintha maphikidwe, ndikupanga mtundu wachinyamata komanso wosavuta kuugwiritsa ntchito. Monga momwe Lipton adasinthiranso tiyi waku China, The Tofoo Co yasinthanso tofu—kutsimikizira kuti zosakaniza zakale zimatha kupambana mitima yapadziko lonse lapansi ndi luso lanzeru. Mphamvu ya China popanga zokometsera, pamodzi ndi mtundu wamakono, ikhoza kukhala mtsogoleri wapadziko lonse wa tofu. Ndipo kulowa kwa Tofoo Co ku China kungakhale "nsomba ya m'madzi" yoyambitsa mafunde atsopano aukadaulo mumakampani a tofu aku China.
Nthawi yotumizira: Marichi-20-2026